Why Shopify? Because Selling Shouldn’t Be Complicated.
Built for Growth
Endless Integrations
Designed to Convert
Migrate to Shopify, Stress-Free
Still stuck on WooCommerce, Wix, BigCommerce, or Magento? We’ll move you to Shopify without the headaches. Our migration process cover everything. Design, development product migration, content migration, and customer data to SEO migrations, redirects, and external integrations. No downtime, no lost rankings, no broken checkout flows. Just a smooth transition to a platform that’s easier to manage, faster to scale, and built to convert.
Shopify Build Sprints
Want to launch or relaunch your store without the endless delays? With our Shopify Build Sprints, we take you from first concept to live, conversion-ready e-commerce in no time. Each sprint is a focused burst where our team designs, develops, and integrates everything your store needs, from product pages and checkout to apps, payments, and marketing tools. The result: a high-performing Shopify store that looks sharp, sells smoothly, and scales with your ambitions.
Ready to uplift your brand’s digital experience?
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Shopify agency Amsterdam
Most e-commerce stores convert at 1-2%. Ours average 3-5%. The difference isn't luck—it's strategic design, technical excellence, and obsessive optimization built into every Shopify store we deliver.
We're Groove Digital, a certified Shopify agency in Amsterdam specializing in custom store development, platform migration, and conversion optimization for ambitious brands ready to scale. No template tweaking. No six-month timelines. Just high-performance Shopify stores built in 6-8 weeks that drive measurable revenue from launch day.
What is Shopify and why do so many brands choose it
Shopify powers over 4 million stores worldwide because it removes technical complexity without sacrificing capability. Leading brands choose Shopify for speed, stability, security, and scalability—everything you need to sell globally without maintaining servers, patching security vulnerabilities, or managing plugin chaos.
But here's the reality: most Shopify stores look fine and perform poorly. They're built on bloated themes, poorly configured checkouts, and SEO structures that limit growth. Traffic arrives, conversions disappoint, and brands wonder why their beautiful store isn't generating revenue.
We build Shopify stores differently:
Strategic foundation first. Every store starts with conversion research, competitor analysis, and user journey mapping not theme selection.
Custom Liquid development. We don't customize themes we engineer stores using Shopify's Liquid templating language for complete design control and optimal performance.
Built for growth, not just launch. Scalable architecture, clean code, advanced SEO implementation, and conversion optimization systems ensure your store improves over time, not degrades.
Technical excellence as standard. Sub-2-second load times, Core Web Vitals optimization, proper schema markup, clean URL structures the technical details that separate stores that grow from stores that stagnate.
Why work with a specialised Shopify agency?
Shopify appears simple on the surface thats intentional design. But scaling a Shopify store beyond €1m annual revenue reveals complecity that generalist agencies can't handle.
Our Shopify Agency Services
Template customization isn't custom development it's compromise. We build Shopify stores from the ground up using Liquid, modular components, and conversion-focused architecture designed specifically for your brand, products, and customers.
What's included:
- Complete UX/UI design based on user behavior research
- Custom Liquid theme development (not template modification)
- Mobile-first responsive design optimized for all devices
- Advanced filtering, search, and product discovery
- Custom checkout configuration for maximum conversion
- Integration with your complete tech stack (ERP, CRM, WMS)
View Shopify Development Details
Shopify migration without downtime
Still running WooCommerce, Magento, BigCommerce, or Wix? Platform limitations are costing you revenue daily slow load times, security concerns, developer dependency, and scaling issues that only get worse as you grow.
We migrate stores to Shopify with zero downtime, protected SEO rankings, and enhanced performance:
Complete migration includes:
- Full UX redesign and Shopify store build
- Product, customer, and order data migration
- SEO-safe 301 redirects (no ranking loss)
- ERP, CRM, WMS, and POS integrations
- Payment gateway and checkout configuration
- App replacement with Liquid functionality
- Pre-launch testing across all systems
Average migration results:
- 40-60% faster page load times
- Maintained or improved search rankings
- 20-35% conversion rate improvement
- 70% reduction in monthly maintenance costs
Shopify SEO & Technical Optimisation
Shopify is powerful but requires strategic SEO implementation. Out-of-the-box Shopify creates duplicate content issues, limited category architecture, and indexation problems that hurt rankings.
We fix Shopify's SEO challenges:
Duplicate URL prevention through proper canonical configuration and URL structure optimization
Category architecture that supports topical authority and internal linking without Shopify's collection limitations
Speed optimization replacing bloated apps with lightweight Liquid code
Technical SEO framework including schema markup, structured data, XML sitemaps, and crawl optimization
Content architecture built for long-term organic growth, not just product pages
GA4 & tracking setup with accurate event tracking, funnel analysis, and GDPR-compliant consent management
Learn About Shopify SEO Services →
Shopify Conversion Rate Optimization (CRO)
Traffic without conversions wastes your marketing budget. We optimize every element that influences purchase decisions from product page design to checkout flow to post-purchase experience.
Our CRO process includes:
- Conversion funnel analysis and bottleneck identification
- User behavior tracking (heatmaps, session recordings, analytics)
- Checkout flow optimization and friction reduction
- A/B testing infrastructure and systematic testing program
- Product page template optimization
- Cart abandonment reduction strategies
- Post-purchase experience and retention systems
Average CRO results: 25-45% conversion rate improvement within 90 days
Shopify Plus for Enterprise
Scaling beyond standard Shopify? Shopify Plus provides enterprise infrastructure, advanced automation, wholesale capabilities, and dedicated support for high-volume brands.
Shopify Plus implementation includes:
- Advanced automation using Shopify Flow
- B2B/wholesale portal development
- Multi-store and international expansion setup
- Custom checkout and scripts for complex logic
- Enterprise integrations (advanced ERP, CRM, WMS)
- Launch management and ongoing optimization
Discuss Shopify Plus Implementation →
How we build high-converting Shopify stores
Our sprint methodology delivers production-ready Shopify stores in 6-8 weeks—not the 4-6 months typical agencies require.
Sprint 1: Strategy & UX Foundation (Week 1-2)
We don't start with design we start with understanding. Strategy Sprint uncovers what drives purchases in your market, how customers make decisions, and what separates high-converting stores from beautiful failures.
What happens:
- Competitive analysis revealing gaps you can exploit
- Customer research and user journey mapping
- Conversion research identifying purchase triggers and objections
- Product architecture and navigation structure
- SEO foundation and keyword strategy
- Success metrics and KPI definition
Deliverable: Strategic blueprint guiding every design and development decision
Sprint 2: Design & Prototyping
Static mockups can't show you how your store actually functions—interactive prototypes can. We design complete user experiences in Figma, allowing you to navigate, interact, and experience your store before development begins.
Design includes:
- Brand-aligned visual design system
- Mobile-first responsive layouts
- Product page templates optimized for conversion
- Collection/category page architecture
- Checkout flow design
- Interactive animations and micro-interactions
- Complete design system and component library
Deliverable: Clickable Figma prototype demonstrating full store experience
Sprint 3: Development & Integration
This is where strategy and design become revenue-generating infrastructure. We build your store using custom Liquid development, clean architecture, and integrations that connect Shopify to your complete business operations.
Development includes:
- Custom Liquid theme development
- Component-driven, scalable code structure
- Product, collection, and content management system
- Checkout configuration and payment setup
- App integration (minimal, strategic only)
- ERP, CRM, WMS, POS integrations
- Analytics, tracking, and conversion measurement
- Security, performance, and compliance configuration
Deliverable: Fully functional Shopify store ready for content and testing
Sprint 4: Launch & Optimization
Launch isn't the finish line it's the starting line. Final sprint ensures flawless launch, proper tracking, and optimization systems that improve performance continuously.
Launch preparation:
- Complete QA testing (functionality, devices, browsers)
- SEO technical audit and final optimizations
- GA4 event tracking and funnel configuration
- Load testing and performance verification
- Team training on Shopify admin and operations
- Launch execution with monitoring
- 30-day post-launch optimization and support
Deliverable: Live, optimized Shopify store with trained team and performance baseline
Shopify Migration: Zero downtime, Protected Rankings
Platform migration is a high-stakes project done wrong, it destroys SEO rankings, breaks customer trust, and creates technical debt that haunts you for years.
We've migrated dozens of stores from WooCommerce, Magento, BigCommerce, and custom platforms to Shopify without downtime, ranking loss, or broken functionality.
What Makes Our Migration Process Different
SEO protection is non-negotiable. Every URL gets proper 301 redirects. Every page maintains or improves optimization. Every ranking you've earned stays protected.
Zero downtime deployment. We build and test your complete Shopify store in parallel. Launch happens in minutes, not days. Customers never experience disruption.
Data integrity guaranteed. Products, customers, orders, reviews—everything migrates accurately with complete verification before and after launch.
Enhanced performance from day one. Migration isn't replication—it's optimization. Your new Shopify store loads faster, converts better, and requires less maintenance than what you're leaving behind.
Shopify technical excellence that drives trust
Performance: Speed That Converts
Every 100ms of load time costs 1% in conversions. We engineer Shopify stores for sub-2-second load times through strategic optimization:
- Lightweight custom Liquid themes (no bloated template code)
- Minimal app usage (replaced with native Liquid functionality)
- Optimized image delivery and lazy loading
- Critical CSS and JavaScript optimization
- Core Web Vitals excellence (LCP, FID, CLS)
Result: Stores that load fast, rank higher, and convert better
How we build high-performing Shopify stores
1. Custom Shopify engineering
We do not tweak themes. We engineer stores using Liquid, modular components, schema markup and optimized structures for long-term stability and speed.
2. Performance: fast and conversion-driven
We optimise:
Conversion
- UX based on data
- strong checkout
- CRO loops
Speed and performance
- lightweight themes
- minimal apps
- optimized Liquid
- Core Web Vitals improvements
SEO and growth
- technical SEO
- structured content frameworks
- scalable product and category architecture
The result is higher conversion, more repeat purchases and better ROI on paid traffic.
3. Direct communication with specialists
No chatbots. No ticket systems.
You get a dedicated specialist who knows your store and responds quickly.
We think ahead, solve issues early and keep communication clear.
4. For brands that want to scale
If you need a store that loads fast, converts consistently and integrates with your full stack, your Shopify setup must go beyond templates.
We design for ambition.
Frequently Asked Questions about Shopify
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Shopify combines speed, stability, security, and ease of management. It removes technical overhead and allows teams to focus on growth instead of maintenance.
It depends on your goals.
Themes are great for early-stage brands; custom builds are better for scaling, performance, and brand experience. We guide you based on trajectory, not trends.
Shopify is simple on the surface but complex when you are scaling.
We help brands grow in three areas:
1. Shopify development
Custom themes, Liquid builds, advanced functionality, performance optimisation.
2. SEO, CRO and growth strategy
Technical SEO, category architecture, conversion optimisation, analytics and funnels.
3. Ecommerce strategy and retention
Email flows, loyalty systems, AOV optimisation, LTV growth and subscription setups.
What does a certified Shopify expert cost?
Project-based pricing for builds and migrations.
Yes. We handle product data, customers, content, design, redirects, payments, and integrations without downtime or losing your order history.
Yes. We architect the entire store structure so customers can find what they need fast, and your team can manage products easily.
Yes. With clean Liquid templates, proper structure and technical adjustments, Shopify performs well in organic search.
Yes. We integrate Shopify with tools like Pipedrive, HubSpot, Klaviyo, Exact, Lightspeed, or custom APIs. Your tech stack stays connected.
Absolutely. Your team receives training on products, content, pages, and updates. No developer dependency unless you want ongoing support.
Yes. Most clients choose monthly support for UX updates, new features, landing pages, campaigns, and CRO.
Shopify works best for DTC brands, retail, subscription businesses, fashion, lifestyle, and B2B Shopify Plus environments.
Yes. Through custom Liquid development, apps, or custom-built functionality.If it doesn’t exist yet, we build it.
Yes. Shopify Plus allows advanced features:
– custom checkout
– B2B functionality
– automation
– multi-store setups
– high-volume scaling
We transition you to a custom-designed, performance-focused build without disrupting your live store.
Yes. Every design starts with brand strategy, UX, and a conversion-first layout. You don’t get a modified theme — you get a crafted digital experience.
Yes. We configure Shopify Payments, delivery profiles, shipping rates, VAT settings, and all checkout details.
Yes. Through Shopify Markets or multi-store setups. We implement the structure that fits your expansion plans.
We optimise theme code, reduce app bloat, clean Liquid, and design with performance in mind. Speed is engineered not added later.
Yes. We conduct kickoff workshops, strategy sessions, and design reviews on-location in Amsterdam if desired. For day-to-day collaboration, we work remotely with weekly check-ins this keeps projects fast and efficient. The choice is yours: fully remote, fully on-site, or a hybrid approach.