The Google My Business Profile provides businesses with a valuable opportunity to showcase themselves online to potential customers. It enhances visibility in search results and the Google Knowledge Panel. In this guide, we'll explore how to create and optimize your Google My Business profile effectively.

How to Create a Google My Business Profile

  1. Go to Google My Business.
  2. Click on "Manage now" and log in with your Google account.
  3. Enter your business name and select the correct location.
  4. Add relevant information such as address, contact details, opening hours, and website.
  5. Verify your business through indicated verification methods like post or phone.
  6. For further insights into improving your Google My Business profile with SEO, click here. If considering outsourcing SEO, read more here.

Getting Your Business on Google

To appear in the Google Knowledge Panel, ensure your Google My Business profile is complete and optimized. Regularly update information, post messages, and manage reviews. Positive reviews and entries on relevant websites enhance visibility. Learn more about the importance of Google Reviews here.

Benefits of a Google My Business Profile

Creating and managing a Google My Business profile via Google My Business is free. However, paid advertising options like Google Ads can further promote your profile.

Managing Your Google My Business Profile

Easily make changes to your profile by logging into Google My Business. Ensure accuracy and timeliness, particularly with business information and contact details. Explore how to adjust opening times and consider listing your business on other platforms like Apple Maps.


A Google My Business profile provides a potent online platform for businesses to showcase themselves and boost visibility. By creating a fully optimized profile and regularly updating information, you increase the chances of appearing in the Google Knowledge Panel and attracting potential customers. Maintaining your profile's relevance and accuracy is crucial for a strong online presence.