Privacy policy

‍1. Who We Are

Groove Digital is a digital agency based in Amsterdam, specializing in Webflow development, Shopify development, content creation, performance marketing, and digital strategy.

Company details:
Groove Digital
Amsterdam, The Netherlands
Email: info@groovedigital.agency

2. What Data We Collect

We collect personal and usage data to deliver our services, improve your experience, and operate our business effectively.

2.1 Information you provide directly

When you contact us, request a proposal, book a call, or submit a form, we may collect:

• Name
• Email address
• Phone number
• Company name
• Project details
• Any information voluntarily submitted through forms or email

2.2 Automatically collected data

When you visit our website, we may collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent
• Referring URLs
• Interaction data (scroll, click, form activity)

This data is collected for analytics and performance purposes via tools such as:

• Google Analytics 4
• Webflow Analytics
• Meta Pixel
• LinkedIn Insights Tag
• Hotjar (if enabled)

2.3 Cookies

We use cookies to improve your browsing experience, analyze performance, and personalize content.

For detailed information on how we use cookies, please see our Cookie Policy.

3. How We Use Your Data

We use your information for the following purposes:

• To respond to inquiries or project requests
• To prepare proposals and communicate about services
• To improve our website, content, and user experience
• To perform analytics and measure performance
• To deliver marketing communications (only with consent)
• To meet legal and compliance obligations

We do not sell, rent, or trade your personal data.

4. Legal Basis for Processing (GDPR)

We process your data under one or more of the following lawful bases:

• Consent: When you opt-in to marketing or accept cookies
• Contract: When your data is necessary to provide a service
• Legitimate interest: For analytics, improving services, preventing abuse
• Legal obligation: For accounting, tax, or compliance requirements

5. How We Store and Protect Your Data

We store personal data securely and only for as long as necessary for the purposes described in this policy.

Data security measures may include:

• Encrypted communication (HTTPS/SSL)
• Access controls and authentication
• Secure storage of customer files
• Regular monitoring and audits

Although no online system is 100% secure, we take all reasonable steps to protect your information.

6. Sharing Your Information

We only share your data with trusted third-party providers when necessary, such as:

• Website hosting providers (Webflow)
• Analytics tools (Google, Meta, LinkedIn)
• CRM platforms
• Email and communication tools
• Payment and invoicing systems
• Legal or compliance authorities (if required)

These providers only process data on our behalf and according to our instructions.

We do not sell or share your data for advertising networks without your explicit consent.

7. International Data Transfers

Some of our service providers may operate outside the EU/EEA. In such cases, we ensure that:

• Standard Contractual Clauses (SCCs) are in place, or
• The provider is certified under appropriate frameworks

This ensures that your data remains protected under GDPR standards.

8. Your Rights (GDPR)

As a user within the EU/EEA, you have the following rights:

• Right to access — request a copy of your data
• Right to correction — update inaccurate information
• Right to deletion — request deletion of your data
• Right to restrict processing
• Right to data portability
• Right to object
• Right to withdraw consent at any time

To exercise any of these rights, contact us at:
info@groovedigital.agency

We will respond within 30 days.

9. Retention Period

We retain personal data only for as long as necessary for:

• Providing services
• Legal and financial obligations
• Analytics and business operations

When data is no longer needed, we securely delete or anonymize it.

10. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for the privacy practices of these websites and encourage you to review their policies.

11. Changes to This Policy

We may update this privacy policy from time to time.
The newest version will always be published on this page with a revised “Last Updated” date.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at:

Info@groovedigital.agency
Amsterdam, The Netherlands