Goudverzekerd
Goudverzekerd is a Dutch precious metals dealer, trading since 2016 in LBMA-certified gold, silver, platinum, palladium and rhodium with insured delivery and vault storage.
About this project
Goudverzekerd knew exactly which functionality they wanted; the challenge was turning that specification into something that looked genuinely premium. We built a custom WooCommerce store with live metal pricing, bespoke product pages and custom-developed secure gold storage.
Client Introduction
Goudverzekerd has been the Netherlands' precious metals partner since 2016, selling and buying back physical gold, silver, platinum, palladium and rhodium. They deal only in products from LBMA-certified refiners, Valcambi, PAMP, Argor-Heraeus, Perth Mint, the Royal Mint and Münze Österreich among them, and everything ships insured and discreetly to the customer's door, or can be collected at their Amsterdam or Eindhoven offices. They also offer insured vault storage in the Netherlands or Switzerland and a buy-back guarantee that few competitors match. Their customers rate them 9.7 out of 10 across more than 1,500 reviews.
The Challenge
Goudverzekerd arrived with a clear brief and an unusually specific functionality list. The existing site needed to make a step up in professionalism, but the harder requirement was commercial: buying investment-grade bullion online demands visible trust, and the interface has to feel worth the transaction. Three things had to work that a standard store cannot do. Precious metal prices move constantly, so the site needed live gold and silver pricing at the point of order. The product pages needed a bespoke layout built around how metals actually sell, not a generic template. And customers needed to be able to buy metal and store it securely online without ever taking physical delivery.
The Approach
We built on WooCommerce for the depth of its e-commerce capability and, more importantly, its tolerance for custom work. Live price updates for gold and silver were wired in so customers always order against the current market rather than a cached number. We designed the product pages from scratch to present the range the way it deserves, and translated the client's specification into a genuinely premium visual treatment rather than a functional one. The secure online gold storage required full custom development: a route for customers to purchase and store their metal safely through the site itself.
Results & Impact
Goudverzekerd now runs a webshop that reflects the seriousness of what it sells: live market pricing at the point of purchase, product pages built for bullion rather than adapted to it, and secure online storage as a genuine differentiator rather than a phone-call workaround. The platform is engineered as the foundation for ongoing SEO and paid search growth.
