Promptwatch
AI search optimisation, moving from Amsterdam to New York on a €6M seed round.
About this project
Promptwatch tracks how brands actually show up inside ChatGPT, Claude, and Perplexity, and fixes what those models get wrong. Founded in Amsterdam in 2025, the company raised a €6M seed round in July 2026 and is opening a New York office. The announcement needed press photography, and it needed it fast.
Wednesday: Promptwatch needed a photographer, on short notice, for a funding announcement going out the following week. Groove sourced and sent a photographer within two days. Shoot happened, images were edited for press use, and the full set was delivered Sunday, a day ahead of the Monday deadline the client had set.
No design sprint, no build. Just the part of the job that had to move fast: find the right photographer, shoot on time, edit to press standard, deliver early. Thirty-plus images, four days, used in a public seed round announcement.
Photoshoot
