Synderella Offices
Synderella Serviced Offices rents fully equipped, flexible office space across the Netherlands. 350 units in 16 buildings in seven cities, from a single desk to an entire floor. Led by managing partners Bram van Donselaar and Tobias van 't Hof, the business grows by adding buildings, and every new building needs to be found.
About this project
Synderella rents serviced offices in seven Dutch cities. We built their original Webflow site and, last November, rebuilt it around a CMS-driven location finder and city-level landing pages. The goal was simple, keeping 350 units across 16 buildings searchable, current and self-managed as the portfolio grows.
The Challenge
A serviced-office operator lives or dies on local search. Someone looking for workspace types "kantoor huren Utrecht", compares three options, and books a viewing that week. Synderella's portfolio had grown to 16 buildings across seven cities, and the original site's structure meant every new location was a build task rather than a content task. The practical effect: the newest building, the one with the most empty units and the most urgent need for tenants, was the slowest to appear online. The design had also been outpaced by the business it was representing.
The Approach
We rebuilt the site around a single locations collection. Each building became a CMS item carrying its city, square-metre range and facilities, which meant one entry now populates the location finder, the city filter, the footer clusters and its own detail page at once. On top of that we built dedicated landing pages for the two cities that drive the most search volume, Amsterdam and Utrecht, plus thematic pages for BREEAM-certified and sustainable offices. We added a six-step process section answering the contract, availability and viewing questions that were previously costing the team a phone call each, and put WhatsApp alongside the form and phone number as a low-friction first contact. One deliberate tradeoff: Synderella wanted a full-bleed video hero to convey the quality of the spaces, which costs load time. We compressed it and paired it with a poster frame rather than dropping it.
What We Shipped
Sixteen location pages generated from one CMS collection, covering seven cities and 350 units. City landing pages for Amsterdam and Utrecht, thematic pages for BREEAM-certified and sustainable offices, and a meeting-room page. Full Dutch and English locales. News and testimonial collections the team publishes to directly. A six-step process module, and three contact routes: form, phone and WhatsApp.
