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Nieuwe Branding & Digitale Ervaring voor Cyber Capital
Cyber Capital is een van Europa's oudste crypto beleggingsfondsen en pioniert sinds 2016 op het gebied van digitaal vermogensbeheer. Hun missie: duidelijkheid en geloofwaardigheid brengen in de vaak chaotische wereld van crypto-investeringen. Maar hun merk en digitale aanwezigheid weerspiegelden die autoriteit niet, gefragmenteerde beelden, verouderde berichtgeving en een gebrek aan schaalbare digitale infrastructuur hielden hen tegen.
Turning Market Complexity into Clear Strategy
With the already defined target groups in mind, our Research Sprint zeroed in on keyword research across Europe and the US. By uncovering how investors search and compare opportunities, we built a website strategy rooted in real demand — ensuring Cyber Capital’s digital presence connects with the right people in the right markets.
A Bold Identity for a Trusted Disruptor
In our Brand Sprint, we crafted a visual and verbal identity that captures Cyber Capital’s dual nature: authoritative yet forward-thinking. A refined palette of institutional blues and purples anchors trust, while bold accents bring energy and ambition. Paired with typography that balances gravitas with modern clarity, the new brand embodies Cyber Capital’s values of resilience, transparency, and innovation. It positions them as a trusted leader challenging the norms of traditional finance while inspiring confidence in a volatile market.
Content That Builds Credibility and Connection
Our Content Sprint combined visuals and words to strengthen Cyber Capital’s identity. We organised a photoshoot in their Amsterdam office, capturing both the team and their environment to communicate transparency and professionalism. Alongside this, we wrote all website copy, aligning the tone of voice with Cyber Capital’s brand values: knowledgeable, confident, and visionary. The result is a content foundation that not only looks the part but speaks with authority, giving Cyber Capital a credible and human presence in a complex market.
A Digital Experience That Inspires Confidence
Translating the new brand into a digital platform, we first designed an interactive prototype in Figma, mapping clear investor journeys and testing the brand’s visual system in action. Once refined, we developed the website in Webflow, ensuring speed, security, and scalability. The result is a seamless digital experience that communicates trust, simplifies complexity, and positions Cyber Capital as a leading voice in crypto investment.
Growing Organic Trust Across Borders
Building on the keyword research from our Research Sprint, we developed an international link-building strategy targeting both European and U.S. markets. By securing high-quality backlinks around priority keywords, we strengthened Cyber Capital’s domain authority and visibility in competitive search landscapes. This approach not only boosts organic traffic but also reinforces credibility — a crucial trust signal for investors navigating the crypto space.
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