Evim Vloeren
Evim Vloeren is Amsterdam's flooring specialist, a family business carrying laminate, PVC, parquet and carpet with more than 5,000 square metres in stock for fast delivery.
About this project
Buying flooring online means knowing how much you need. We rebuilt Evim's webshop around conversion and developed a custom square-metre calculator, then migrated the whole store to new hosting without losing search visibility.
Client Introduction
Evim Vloeren is the flooring specialist for Amsterdam, a family business operating from Bos en Lommerweg with a showroom, its own delivery service and its own fitters. Whether the customer wants an affordable but good-looking laminate, a parquet floor or PVC, the odds of finding exactly the right one are high: they hold over 5,000 square metres of flooring in stock and can deliver quickly. They carry A-brands including Quick-Step, Parador, mFLOR and Ambiant alongside their own house labels, and more than 5,000 customers rate them 9.7 on Kiyoh.
The Challenge
Evim already had a webshop, and it was holding the business back on three fronts at once. It needed modernising visually, it was not built to convert, and it was not ready to carry online marketing. Underneath those sat a specific product problem: flooring is sold by area, not by unit. A customer who does not know how many square metres their room needs cannot complete a purchase with any confidence, which is a conversion barrier no amount of design fixes. Solving it required a custom calculator built into the buying journey. The hosting also needed to move, which meant the whole store had to migrate without losing the search visibility the business depended on.
The Approach
We stayed on WooCommerce, which the client preferred and which we agreed was right: it gave the freedom to build a genuinely distinct house style, and day-to-day product management works well for their team. We began with a fresh design, moved through a single feedback round, then carried that style across the rest of the site before going into development. The square-metre calculator was designed and built into the webshop so customers can work out exactly how much flooring they need before ordering. Once the product catalogue was imported, we ran a full SEO migration ahead of go-live, moved the site to new hosting, and monitored closely through launch. Google Ads and SEO work started immediately afterwards.
Results & Impact
Evim now runs a modern, conversion-oriented webshop where customers can calculate their own requirement instead of guessing, backed by the stock and delivery capability the business already had. The migration and hosting move completed without losing search visibility, the site loads in 2.4 seconds, and the store is built to carry an omnichannel marketing strategy rather than obstruct it.
