Amsterdam Skin Clinic
Amsterdam Skin Clinic is a one-stop cosmetic clinic in Amsterdam-West for injectables and skincare, delivered exclusively by BIG-registered doctors and skin therapists.
About this project
We were already running their marketing when the pattern became obvious: the campaigns were working, the website was not converting them. We rebuilt it around booking, and the conversion rate on bookings rose 51.37%.
Client Introduction
Amsterdam Skin Clinic is a one-stop clinic on Bilderdijkstraat for injectables and skincare, specialising in natural-looking fillers, botox facelifts, facial treatments and laser work, with aftercare that keeps people coming back. Every treatment is delivered by BIG-registered doctors and skin therapists, which the clinic states openly and which matters in a sector where that is not universal. Their guiding line is that the best filler is the one you cannot see, and their patients return the compliment with consistent five-star reviews.
The Challenge
We had been running Amsterdam Skin Clinic's marketing for some time, which is precisely how we found the problem. The campaigns were performing, but performance was leaking somewhere it should not have been. The website underneath simply was not built to convert: the structure was not user-friendly enough, the proposition was not landing clearly with people who arrived ready to book, and the site was not straightforward for the clinic's own team to maintain. Traffic was not the constraint. What happened to that traffic was.
The Approach
We started with a strategic kick-off to establish what the site actually had to achieve: which functionality was essential, who the audience really was, and what the clinic wanted to project. The design phase then covered the whole site, content and visual treatment together, before anything was built. Once the clinic was happy with the design, we developed it in WordPress, chosen for its flexibility across a site with many treatment pages and live booking. We integrated Clinicminds so patients can schedule and manage appointments directly, and built the site with Elementor plus dynamic fields for recurring content, so the clinic can update pages visually without re-entering the same information across dozens of treatment pages.
Results & Impact
After launch, the booking conversion rate on the website rose by 51.37%. The clinic's proposition now lands clearly with people arriving ready to book, the team can maintain the site themselves without developer time, and the site loads in 1.4 seconds. With the conversion problem solved, the marketing investment behind it finally compounds instead of leaking.
