Noord Coffee
Noord Coffee Roasters is a specialty coffee roaster and full-service coffee partner, building complete, sustainable coffee corners for over 700 businesses across the Netherlands, honest, delicious and sustainable since 2015.
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About this project
Noord Coffee had grown from a local roastery into a B2B partner for 700+ businesses, but their digital presence hadn't kept pace. We rebuilt it on Shopify as three connected platforms: a brand site, a B2B webshop and a B2C store, each tailored to a different audience.
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Client Introduction
Noord Coffee Roasters is a specialty coffee roaster and full-service coffee partner for businesses across the Netherlands. Founded in 2015 by Marc, the brand operates from its own roastery in Veghel, roasting fresh, sourcing fair and advising on data. Noord doesn't just supply coffee; they build complete, sustainable coffee corners for over 700 businesses, guided by three principles that haven't changed since day one: honest, delicious and sustainable.
The Challenge
Noord Coffee had outgrown its image. What started as a local roastery focused on individual customers had evolved into a serious B2B coffee partner serving over 700 businesses nationwide, but their digital presence hadn't kept pace. They needed a presence that matched that ambition: one that communicates the full scope of their offering, tells the Noord story with confidence, and converts visitors into valuable business leads.
The Approach
We redesigned the entire user flow from the ground up, building three connected platforms on Shopify: a lead-generation website where visitors discover and explore the Noord Coffee brand, a B2B webshop for business clients ordering on account, and a B2C webshop for direct online purchases.
Results & Impact
Noord Coffee now operates across three connected digital platforms that reflect its growth from local roastery to national B2B coffee partner - each tailored to a different audience, from individual coffee lovers to the 700+ businesses they supply.
Client Testimonial
"Groove Digital delivered our website through a professional and well-structured process. They translated our strategy into a website that perfectly supports both our B2B and B2C goals."
