Case Study
Webflow Development
Shopify Development
Figma Design

Migration from WooCommerce to Shopify for Sneppies

Industry
Ecommerce
Time to launch
8
Weeks
Introduction

Sneppies is a specialist swimming retailer serving everyone from casual lane swimmers to professional athletes. With a growing catalog and multiple sales channels, their WooCommerce store was becoming a bottleneck. We migrated Sneppies to Shopify before peak season, built a scalable product management setup, and made the store localisation-ready with smart sizing logic per country.

Research

Branding

Content

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Digital Experience

Migrated from WooCommerce to Shopify before peak season

Sneppies runs a physical swimming store in Abcoude and sells through marketplaces like Bol.com and Decathlon, but their webshop remains a core channel. Over time, the old setup started to slow them down: managing a large product range took ages, translating content took ages, and performance and maintenance became recurring problems. With January being a hot season in swimming, the goal was clear: go live before the new year.

Growth & Performance

Client Testimonial

Frank Snep

Owner
Snppies

Groove Digital provided us with excellent assistance in migrating our old Woocommerce environment to our new Shopify site. Thank you!

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