The Groove Digital story timeline.
Learn about how our company has grown over time and become what it is today.
![Rens Hageman writing down](https://cdn.prod.website-files.com/65a6680537e6408ea339a1a5/65faf36acee170acdb26b699_GROOVE_DIGITAL_06.webp)
Our story unfolds in 2016 when our founder and CEO, Rens, registered his first company, YourWebDesigner. This was more than just a business launch; it was the birth of a vision. Over the next few years, YourWebDesigner grew from an idea into a small design studio, marking the start of an extraordinary journey in the digital space.
![Groove Digital meeting](https://cdn.prod.website-files.com/65a6680537e6408ea339a1a5/65d708af72071d00353d75b8_GROOVE_DIGITAL_06.webp)
By 2018, the entity once known as ‘YourWebDesigner’, evolved into ‘Groove Design’. This transformation was not just a rebranding; it symbolized our expansion beyond the identity of a 'one-man' company. Rens' vision had grown - he was no longer just a web designer; he was on a mission to build a full-scale agency.
![Annelie Flims working](https://cdn.prod.website-files.com/65a6680537e6408ea339a1a5/65d708ae25952d6fe8d95ba1_GROOVE_DIGITAL_05.webp)
The year 2019 was pivotal for Groove Design. We branched out, adding SEO and Performance Marketing to our service delivery stack. This diversification was a crucial step in our journey, reflecting our commitment to offering comprehensive digital experiences.
![Rutger Kreulen working](https://cdn.prod.website-files.com/65a6680537e6408ea339a1a5/65fae9e31e525315adc5a332__DSC8729.webp)
As Groove Design continued to flourish, Rens joined forces with Niels & Annelie in 2021. This collaboration was a game-changer. United by a shared ambition, we reimagined Groove Design as Groove Digital, setting our sights on becoming an international full-service digital agency.
![Rens Hageman talking to Annelie Flims](https://cdn.prod.website-files.com/65a6680537e6408ea339a1a5/65faf36a33da1c465a6a75c9_GROOVE_DIGITAL_04.webp)
On January 1st, 2024, we relaunched the company our Sprints & Recipes work methodology fully adopted. This re-launch comes with a new brand identity too. We call this the Rebirth of Groove Digital. We began operating in sprints - short, efficient bursts of planning, executing, validating, and delivering. This agile, adaptive approach became our mantra, enabling us to offer dynamic, industry-leading digital experiences for businesses of all sizes.