This occurs when multiple pages on the same website compete for the same keyword, negatively affecting search engine rankings.

Step-by-Step Plan / Checklist

  1. Select a Keyword:
    • Choose a keyword you want to focus on.
  2. Filter by Search Query:
    • Filter your data to show results only for the selected keyword.
  3. Navigate to the 'Pages' Tab:
    • Go to the tab where you can see the pages displayed for the selected search query.
  4. Analyze the Pages:
    • Review the list of pages that appear for the keyword.
    • Check if multiple pages have the same purpose or similar content.
  5. Identify Keyword Cannibalisation:
    • If you see several pages with the same intent or content for the keyword, there is keyword cannibalisation.
  6. Take Action:
    • Consolidate Content: Combine similar pages into one strong page.
    • Optimize Internal Links: Link relevant pages to the main page for that keyword.
    • Review Keyword Assignment: Ensure each page targets a unique keyword.

Example Actions for Keyword Cannibalisation

  • Merge Pages: Combine content from multiple pages targeting the same keyword into one comprehensive page.
  • Remove or Redirect: Delete redundant pages or redirect them to the most relevant page.
  • Assign Unique Keywords: Assign a unique keyword to each page to avoid internal competition.

By following these steps, you can reduce keyword cannibalisation and improve your website’s ranking.