Shopify Experts

One website strategy workshop, a crystal-clear roadmap for your site

We organise workshops that clearly map out your website goals, target group needs and success strategy.

We offer workshops that bring your team into alignment and ensure a clear website plan.

Websites that look great but don't perform

Many websites are visually appealing but do not contribute to specific business objectives. In a single session, we bring all stakeholders together to define their vision, objectives, and priorities.

Redesign due to incorrect platform or structure choices

We map out your target group's pain points and profit points to guide structure, messaging, and design choices. Poor scalability, SEO issues, or operational friction ultimately result in costly rebuilding.

Action-oriented Approach

The workshop concludes with a sprint-focused plan that makes implementation clear and predictable. The workshop ensures shared clarity before implementation begins.

Crystal-clear alignment

We bring your key stakeholders together in a single focused session to align vision, goals and priorities. Everyone is heard, every perspective counts. This creates clarity from the outset. This collaborative approach eliminates guesswork, reduces rework and lays the foundation for a website that truly delivers.

Understanding your target audience

A successful website starts with a deep understanding of your target audience. We identify pain points, drivers and motivations to determine what drives online behaviour. We translate these insights into structure, messaging and design, so that your site responds directly to needs, builds trust and converts visitors into loyal customers.

Actionable plan of action

The workshop concludes with a sprint-focused plan that makes implementation clear and predictable. Complex strategies are broken down into manageable steps, allowing you to launch, adjust, and optimise with confidence. Your website becomes a growth tool, not a digital brochure.

When a Website Strategy Workshop Is the Right Step

A Website Strategy Workshop is not just a starting point for a new design; it is for organizations that notice their website is beginning to hinder growth. This moment often arises during scaling, repositioning, or when performance, conversion, and structure fall behind. Strategy is also essential when considering a switch to Webflow or Shopify. This workshop is designed for companies that want to stop making assumptions and instead make informed choices that contribute to commercial and operational goals.

Website Strategy vs. Website Design

A Website Strategy Workshop is not a starting point for a new design, but for organizations that notice their website is beginning to hinder growth. This moment often arises during scaling, repositioning, or when performance, conversion, or structure fall behind. Strategy is also essential when doubting a switch to Webflow or Shopify. This workshop is intended for companies that no longer want to make assumptions but want to make grounded choices that contribute to commercial and operational goals.

What Happens Without a Clear Website Strategy

Without strategy, fragmentation occurs. Pages grow without cohesion, content lacks focus, performance becomes an afterthought, and technical choices are made based on convenience rather than future-proofing. The result is often a website that needs to be overhauled within one to two years—not because it is outdated, but because it was never strategically established. The workshop prevents this by finalizing the right choices upfront.

How the Workshop Eliminates Development Risks

Without strategy, fragmentation occurs. Pages grow without cohesion, content lacks focus, performance becomes an afterthought, and technical choices are made based on convenience rather than future-proofing. The result is often a website that needs to be redone within one to two years. Not because it is old, but because it was never set up strategically. The workshop prevents this by securing the right choices in advance.

Tangible Outcomes of the Workshop

After the workshop, there is clarity. You will know whether optimization is sufficient or if a rebuild is necessary. You will understand the role your website plays within marketing, sales, and operations. You will have a strategic framework that provides direction for content, UX, performance, and technology. This forms the foundation for a website that not only works today but grows alongside your organization.

The Role of the Workshop in Webflow and Shopify Projects

The Website Strategy Workshop forms the foundation of our Webflow and Shopify trajectories. For Webflow, the workshop determines how structure, CMS logic, and performance are configured. For Shopify, we establish how conversion, content, scalability, and integrations converge. In both cases, platform choices are not a gamble, but a logical consequence of strategy.

What This Workshop Explicitly Is Not

This workshop is not a brainstorm, not a theoretical session, and not a starting point for template projects. It is not intended for quick cosmetic adjustments. It is a strategic instrument for organizations willing to make choices and take responsibility for long-term performance. Those looking for a quick fix without depth will not find what they are looking for here.

Frequently asked questions about Webflow and working with a Webflow Agency

In addition to Webflow development, what other services do you offer?

As a full-service digital agency, our Webflow development services are part of a complete ecosystem designed to create, build, and scale your digital presence:

Create Services - We develop the strategic foundation and creative assets for your digital experience: brand strategy and positioning, competitor and data analysis, brand design, creative and visual direction, photography, videography, visual and motion design, podcast production, webinar production and funnels, and website strategy workshops. Explore Create services →

Build Services: We engineer digital experiences that perform across all devices: Webflow development, Shopify development, website design, UX design, website and webshop migrations, no-code and low-code development, and custom integrations and API development. Discover Build services →

Scale Services: We ensure your digital experience grows with your business: search engine optimization (SEO), conversion rate optimization (CRO), e-commerce performance marketing, lead generation, growth strategy, and email and marketing automation. Learn about Scale services →

This integrated approach means your Webflow website development benefits from strategic positioning, creative excellence, conversion research, and growth expertise not just technical execution. Every service works together to amplify your digital impact.

What do you need from us to get started on a Webflow project?

To begin Webflow development, we need: business goals and success metrics (what defines project success?), brand assets (logo, colors, fonts, existing brand guidelines), content (existing copy, images, or content strategy direction), technical requirements (integrations needed, CRM/tools you use), and access to current analytics (if migrating understand current performance baseline). Our Kick-off Workshop structures this discovery, ensuring we capture everything needed before Webflow website development begins. If you're missing elements (like content or strategy), we can provide those services as part of the project.

How can we help you today?

Our wide range of expertise is categorised into three pillar services: Create, Build, and Scale.

Let our clients speak for us...

Read some of the reviews and testimonials our clients wrote for us after working with us.

We are market leader, but we were not being found as such. That is why we looked for a partner like Groove Digital who could give us that visibility. Among other things, by managing our website and by producing and managing our podcast, and distributing it to the outside world through several channels.

Ronald Majoor

Team Groove Digital delivers on their promises. In a one-week website design sprint, they completely rebuilt and migrated our website in Webflow. Beyond expectations and we would definitely recommend them.

Pim van der Heijde

Groove Digital provided us with excellent assistance in migrating our old Woocommerce environment to our new Shopify site. Thank you!

Frank Snep

I am genuinely thrilled with the Webflow website the team at Groove produced for me. At every stage, they welcomed my ideas, then made them better and they felt like real experts. I cannot recommend Groove Digital enough. They are a pleasure to work with and the did such a great job on the site, I have hired them for their Digital marketing services.

Ben Tipping

We were helped in a very pleasant and professional way with the migration of our website from WooCommerce to Shopify, including (still ongoing) great aftercare! Many thanks to the Groove Digital team!

Mike Veldhuis

What a great company. Owner Rens really listened to my wishes and needs for my restaurant's website. He provided the insightful insight that a website is your restaurant's shop window, and that is now fully evident. In addition, thanks to smart techniques via Groove, I am much more visible in Google ratings.

Quirijn Roozen

Top company, really great to work with. Rens, the CEO, is very thoughtful and one thing stands out above all else: taking care of everything while you grow. This is exactly what you want when you make the move to online.

Casper Laan
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Now onboarding for january

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Website Strategy Workshop
Website Strategy Workshop
Trusted by BIG Companies around the world
Currently onboarding projects for januari