Custom Stores
We design and build Shopify stores that bring your brand vision to life. From refined theme customisations to fully bespoke storefronts, we create e-commerce experiences that are visually striking, user-friendly, and built to convert.
Shopify development agency, we dont just design stores that look good; we build platforms guaranteed to yield profit and eliminate hidden costs. Our Shopify developer team specializes in custom app development and leveraging the Shopify API for seamless ERP/CRM integration. Partner with our dedicated agency to drive measurable ROI from day one.

We design and build Shopify stores that bring your brand vision to life. From refined theme customisations to fully bespoke storefronts, we create e-commerce experiences that are visually striking, user-friendly, and built to convert.


A Shopify store should do more than look good - it should perform. We optimise every step of the journey, from navigation and product pages to checkout. The result is a smooth, conversion-focused experience that turns visitors into loyal customers.
Your store works best when everything is connected. We integrate Shopify with ERPs, CRMs, and marketing tools so operations run smoothly and scale with ease. By eliminating manual work and syncing your systems, we free your team to focus on growth.

Modern e-commerce requires more than a theme and a few apps. It requires stability, speed, data integrity, and a platform that can scale without breaking under pressure.
We engineer Shopify and Shopify Plus stores for brands that need more than "just a webshop"—they need infrastructure that supports growth, automation, and international expansion. Your platform should enable your team, not limit them.
Shopify is powerful, but only when built correctly. Off-the-shelf themes, bloated app stacks, and fragmented development create technical debt that slows down teams and eats into margins. We rebuild that foundation cleaner, faster, and purpose-built for your specific business model.
Custom app development and Shopify API engineering replace the fragility of too many third-party apps. Most enterprise stores rely on 15-30 apps that conflict with each other, slow down performance, and drive up operational costs. Our team replaces this with custom solutions built on the Shopify API, GraphQL, and Webhooks giving you capabilities that go far beyond standard Shopify functionality.
We build features like custom pricing and B2B rules, subscription logic, advanced product configuration, automated fulfillment routing, and deep system integrations. Everything is built for long-term stability and complete ownership, without depending on a patchwork of paid plugins.
Large, technical, or fast-changing catalogs require structure, not improvisation. We design metafield and metaobject frameworks that keep your product data clean, flexible, and future-proof. This ensures fast filtering, consistent product information across the store, and efficient workflows for your internal team.
Your Shopify backend becomes an operational asset rather than a bottleneck. Product managers can update specifications once and see changes reflected everywhere. Marketing teams can launch new collections without developer tickets. Operations teams can manage inventory across multiple locations with confidence.
Shopify Plus introduces capabilities that transform how high-volume brands operate. We implement checkout extensibility for custom checkout flows that convert better. Advanced discount logic that supports complex B2B pricing structures. Multi-store governance for brand families or regional operations. Custom login experiences for B2B portals and wholesale channels.
Our team ensures that every Plus feature is engineered into your business with reliability, compliance, and measurable performance in mind. This isn't just "turning on features" it's strategic implementation that drives actual business outcomes.
For enterprise commerce, performance isn't a technical detail it's a revenue lever. Slow sites waste ad spend, damage conversion rates, and frustrate customers. A one-second delay can cost 7% in conversions. For a store doing €10M annually, that's €700K left on the table.
We engineer Shopify stores that consistently load in under two seconds through optimized Liquid templating, minimized scripts, efficient image delivery, and Core Web Vitals-driven development. The result is predictable: faster pages lead to higher conversion, lower cost per acquisition, and better scalability during peak moments like Black Friday.
Enterprise commerce depends on reliable data flow between systems. We integrate Shopify with ERP platforms like SAP, Netsuite, Exact, and Dynamics. WMS systems for inventory and fulfillment. CRM platforms like Salesforce, HubSpot, and Pipedrive. Financial systems for automated accounting.
These integrations use API-driven architecture that ensures accurate stock levels, clean customer data, seamless order routing, and real-time financial sync. Your Shopify environment becomes the most dependable part of your commercial stack, not the most fragile.
Brands scaling across regions need infrastructure that adapts without creating operational chaos. We build multi-store or unified global setups with Shopify Markets, enabling multi-currency logic, region-specific catalogs, intelligent fulfillment routing, and localized content structures.
Your expansion becomes operationally simple rather than technically overwhelming. Launch new markets in weeks, not months. Manage pricing, inventory, and content from a single dashboard. Ensure compliance with regional tax and payment requirements automatically.
If you're still on WooCommerce, BigCommerce, Magento, or custom PHP, migration is often the single fastest way to improve speed, stability, and revenue. Legacy platforms accumulate technical debt. Security vulnerabilities pile up. Performance degrades over time. Development becomes expensive and slow.
We migrate your product data, customers, orders, content, redirects, SEO metadata, and integrations without downtime or loss of rankings. Post-launch, you get a faster, more stable platform with clean data and scalable architecture. Our migration framework includes comprehensive testing, staged rollout, and active monitoring to catch any issues before they impact customers.
Learn more about our Shopify Migration Services →
Enterprise commerce evolves continuously. Product lines expand. Markets shift. Competition intensifies. You need a development partner that keeps pace with your ambition.
We provide long-term development partnerships that include new features as your business needs them, UX improvements based on user behavior data, CRO experimentation to continuously improve conversion, performance monitoring to maintain speed under growing traffic, API maintenance as systems update, and strategic technical support when your teams need guidance.
Your Shopify infrastructure grows with your business rather than becoming outdated after launch. Explore our Shopify Support & Care Plans →
Because enterprise e-commerce requires engineering, not theme installation. We bring together developers who understand commerce logic, data architects who design scalable structures, performance engineers who optimize for speed, and commerce strategists who understand what drives revenue.
The result is a platform that's faster than your competitors, safer from security threats, easier to maintain for your teams, and capable of supporting your growth for years, not months. We've built Shopify stores handling millions in monthly revenue. We understand what breaks at scale and how to prevent it.
Learn more about Groove Digital →
Yes. Shopify Plus is architected for enterprise-grade scale, multi-region expansion, and high-volume sales. It replaces the maintenance burden of legacy platforms with a managed, high-performance environment. Brands doing €50M+ annually run successfully on Shopify Plus because the infrastructure scales automatically and security is handled at the platform level.
Absolutely. We use Shopify's API, GraphQL, and Webhooks to create stable bi-directional integrations with SAP, Netsuite, Exact, Dynamics, Salesforce, and custom WMS solutions. Data flows in real-time, ensuring inventory accuracy, order sync, and financial reconciliation happen automatically. We've built integrations handling 10,000+ orders daily without issues.
We consistently achieve sub-2-second load times, even under heavy traffic. This directly improves conversion and ROAS because customers don't abandon slow pages. Our fastest Shopify Plus store loads in 0.8 seconds on mobile, handling 50,000+ concurrent users during peak sales without degradation.
Yes. Our migration framework protects your rankings through 1:1 URL mapping, metadata preservation, structured data transfer, and live monitoring post-launch. We've migrated stores with 100,000+ indexed pages without losing traffic. In fact, most migrations see improved rankings due to better site speed and clean technical SEO.
Yes. When third-party apps are too slow, too expensive, or too limited, we replace them with custom Shopify API solutions you own entirely. No monthly fees. No feature limitations. Complete control over functionality. We've built custom apps for complex B2B pricing, custom subscription flows, advanced inventory management, and unique checkout experiences.
It depends on complexity. A standard Shopify Plus build takes 10-14 weeks. Complex migrations with extensive integrations take 14-18 weeks. The timeline includes strategy, design, development, integration testing, user acceptance testing, and staged rollout. We provide detailed project plans with clear milestones so you always know where we are.
Whether you're planning a rebuild, migration, expansion, or full platform redesign, we architect Shopify systems that create long-term competitive advantage.
As a full-service digital agency, our Webflow development services are part of a complete ecosystem designed to create, build, and scale your digital presence:
Create Services - We develop the strategic foundation and creative assets for your digital experience: brand strategy and positioning, competitor and data analysis, brand design, creative and visual direction, photography, videography, visual and motion design, podcast production, webinar production and funnels, and website strategy workshops. Explore Create services →
Build Services: We engineer digital experiences that perform across all devices: Webflow development, Shopify development, website design, UX design, website and webshop migrations, no-code and low-code development, and custom integrations and API development. Discover Build services →
Scale Services: We ensure your digital experience grows with your business: search engine optimization (SEO), conversion rate optimization (CRO), e-commerce performance marketing, lead generation, growth strategy, and email and marketing automation. Learn about Scale services →
This integrated approach means your Webflow website development benefits from strategic positioning, creative excellence, conversion research, and growth expertise not just technical execution. Every service works together to amplify your digital impact.
To begin Webflow development, we need: business goals and success metrics (what defines project success?), brand assets (logo, colors, fonts, existing brand guidelines), content (existing copy, images, or content strategy direction), technical requirements (integrations needed, CRM/tools you use), and access to current analytics (if migrating understand current performance baseline). Our Kick-off Workshop structures this discovery, ensuring we capture everything needed before Webflow website development begins. If you're missing elements (like content or strategy), we can provide those services as part of the project.














