We build custom integrations and APIs that connect platforms and streamline workflows.
We create integrations that make your tools work together seamlessly. From Webflow and Shopify to CRMs, ERPs, and beyond, our solutions break down silos, eliminate manual work, and unlock new functionality. The result is one connected ecosystem that streamlines operations and drives conversions.
When off-the-shelf software isn’t enough, we engineer custom APIs tailored to your business needs. These solutions connect systems, automate workflows, and open up new capabilities. Your platforms work in harmony, giving you efficiency and innovation without compromise.
Integrations are the backbone of your digital infrastructure. We test every solution for reliability and design it to scale as you grow. This future-proof approach ensures your technology adapts effortlessly, turning complexity into opportunity, and keeping you ahead of the curve.
Custom integrations and API development are essential once standard software stops fitting your business processes. As a design-led digital agency, Groove Digital builds custom integrations that connect websites, webshops and internal systems into one streamlined workflow.
From CRM and ERP connections to booking systems and marketing automation, our team designs integrations that reduce manual work, improve data reliability and support long-term scale. This work is part of our broader development expertise within Groove Digital, where strategy, design and engineering work together from the start.
Learn more about how we approach complex digital builds as a Webflow agency here:
https://www.groovedigital.agency/webflow-agency
Disconnected systems slow teams down and create operational risk. Data lives in silos, processes rely on manual actions and reporting becomes unreliable. Custom API integrations solve this by allowing platforms to communicate in real time.
We build integrations between websites, webshops and tools such as CRM systems, ERP software, analytics platforms and internal databases. Every integration starts with a workflow analysis so we understand where data originates, how it should move and where automation creates the most value.
This approach ensures integrations are not just technically correct, but commercially effective and easy to maintain.
Many organisations rely on booking or scheduling as a core operational flow. Generic booking tools often fall short once pricing rules, availability logic, customer data or internal approvals become more complex.
Groove Digital builds and integrates custom booking systems that fit your exact business model. These systems integrate seamlessly with calendars, payment providers, CRM platforms and internal tools. Whether you need appointment booking, resource scheduling or subscription based reservations, we ensure the experience works for customers and internal teams alike.
Examples of this work can be found in our selected projects and case studies:
https://www.groovedigital.agency/work
Our integration work is platform agnostic, but we specialise in modern ecosystems such as Webflow and Shopify.
For Webflow projects, we extend high performance marketing websites with external data sources, custom logic and automation. For Shopify environments, we build integrations that support inventory systems, fulfilment partners, subscription logic and advanced checkout flows.
This development capability sits within our broader Build expertise at Groove Digital, where websites, webshops and integrations are engineered as one system, not separate parts.
Custom integrations require long term ownership. APIs change, platforms evolve and business needs grow. Groove Digital provides ongoing development and maintenance to ensure integrations remain secure, performant and reliable.
This includes monitoring integrations, updating connections when third party services change, improving performance and adding new functionality as your organisation scales. Our dedicated team works closely together, from developers to strategists.
Meet the people behind this work here:
https://www.groovedigital.agency/company/team
Companies work with Groove Digital because we combine technical depth with strategic clarity. We do not just connect systems. We design digital infrastructure that supports growth, efficiency and decision making.
As a full service digital agency, every integration benefits from our wider expertise across strategy, design and performance. Learn more about Groove Digital and how we work here:
https://www.groovedigital.agency/
If your organisation is outgrowing standard tools or struggling with disconnected systems, custom integrations are often the missing layer.
Get in touch with Groove Digital to explore the best way to streamline workflows, automate processes or build a custom booking system that fits your platform and growth goals.
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As a full-service digital agency, our Webflow development services are part of a complete ecosystem designed to create, build, and scale your digital presence:
Create Services - We develop the strategic foundation and creative assets for your digital experience: brand strategy and positioning, competitor and data analysis, brand design, creative and visual direction, photography, videography, visual and motion design, podcast production, webinar production and funnels, and website strategy workshops. Explore Create services →
Build Services: We engineer digital experiences that perform across all devices: Webflow development, Shopify development, website design, UX design, website and webshop migrations, no-code and low-code development, and custom integrations and API development. Discover Build services →
Scale Services: We ensure your digital experience grows with your business: search engine optimization (SEO), conversion rate optimization (CRO), e-commerce performance marketing, lead generation, growth strategy, and email and marketing automation. Learn about Scale services →
This integrated approach means your Webflow website development benefits from strategic positioning, creative excellence, conversion research, and growth expertise not just technical execution. Every service works together to amplify your digital impact.
To begin Webflow development, we need: business goals and success metrics (what defines project success?), brand assets (logo, colors, fonts, existing brand guidelines), content (existing copy, images, or content strategy direction), technical requirements (integrations needed, CRM/tools you use), and access to current analytics (if migrating understand current performance baseline). Our Kick-off Workshop structures this discovery, ensuring we capture everything needed before Webflow website development begins. If you're missing elements (like content or strategy), we can provide those services as part of the project.
Read some of the reviews and testimonials our clients wrote for us after working with us.
