Research Sprint

Evidence that fuels execution: market, audience, SEO, and performance research that arms the team for the sprints ahead.

What is Sprints & Recipes™?

Clear Scope

Each sprint is focused on one specific outcome. No endless to-do lists,  just a defined scope and clear deliverables you can count on.

Fast Delivery

A sprint runs for two weeks, with our full team grooving in sync. By the end, you have something real and ready to use.

Stackable Impact

Sprints are building blocks. Stack them together into a recipe and you have a complete roadmap, from brand to launch to growth.
Sprint Intro

The Research Sprint turns assumptions into certainty. Over two weeks, our CRO, SEO, and performance specialists dig into the data to uncover what already works and what doesn’t. We combine this with market, competitor, and keyword research to get a full picture of the landscape.

The outcome is not just a research deck; it is a set of actionable insights that designers, developers, and strategists can use as ammunition in the design and build phases. With this foundation, every design choice, every content block, and every growth tactic is backed by data, not guesswork.

Sprint Details

Research Sprint

Evidence that fuels execution: market, audience, SEO, and performance research that arms the team for the sprints ahead.

1

Performance Audit

Our specialists analyze current site and campaign performance to uncover what is already converting and where friction occurs. This ensures we build on strengths and remove barriers from the start.

2

SEO and CRO Insights

Through SEO and conversion research, we highlight the exact changes that will improve visibility and performance. These insights directly feed into design and development decisions.

3

Audience Understanding

We map out detailed audience personas based on pains, gains, and behaviors. This makes sure that the future design and messaging resonate with the right people.

4

Keyword Opportunities

By analyzing search demand, we identify the topics and keywords that matter most to your audience. These opportunities inform content and growth campaigns from day one.

5

Actionable Handover

The sprint ends with a report designed for execution. Designers and developers receive the insights as direct input, the ammunition they need to make better decisions in the next sprint.

Our approach

Sprints & Recipes™

Most website projects drift for months before the client sees real progress. The Sprints & Recipes™ framework is our answer to that. We break every engagement into focused two-week sprints, each with a single deliverable you approve before we move on. Stack them together and you get a Recipe: a complete, predictable roadmap to a launched and growing website.
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Discovery

Understand the business, the buyers, and what the site needs to do. A kick-off, data & competitor research and a clear brief before design kicks off.
Kick-off
Research Sprint
2-4 weeks

Design

Turn the brief into a validated blueprint. Brand, UX and pixel-perfect designs your team signs off on before development starts.
Brand Sprint
Design Sprint
2-6 weeks

Build

Ship your website fast with no-code. Clean code, fast performance, full integrations, and a CMS your marketing team can run from day one.
Build Sprint
Launch Sprint
4-8 weeks

Optimise

Launch is day one, but we're not done. A month of Optimise CRO is included, with ongoing experiments to keep conversion compounding.
SEO
AEO
CRO
Ongoing
Testimonials

Don't just take our word for it. Take theirs...

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Jessica Walraven

Head of Winand

Working with Groove Digital was a pleasure. They actively translated our new corporate identity into a professional website, contributing ideas and exploring possibilities along the way. Flexible, committed to deadlines, and quick to go the extra mile. Every contact moment felt personal. Highly recommended if you're looking for a dedicated digital partner.

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Marc van Berkel

Owner Noord Coffee Roasters

Groove Digital developed our website through a highly professional process. They listened carefully to our objectives, positioning and commercial strategy, then translated it into structure, design and functionality. Planning, communication and delivery matched what was agreed. The end result fits our business strategy and supports both our B2B and B2C activities.

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Ronald Majoor

Owner Castanea Bedrijfsmakelaars

We are market leader, but we were not being found as such. That is why we looked for a partner like Groove Digital who could give us that visibility by managing our website and producing a podcast and distribute it to the outside world through several channels.

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