Sprints & Recipes

Sprints & Recipes is Groove’s agile-based approach, designed to set a new rhythm and raise the standard for digital delivery.

Discover our sprints

Sprints & Recipes for fast, focused and flexible project delivery.

Sprints

A sprint is a two-week cycle where we move from blank page to delivery. Each sprint is dedicated to one clear goal, whether that’s strategy, design, or development, so you get results quickly and without distractions.

Recipes

Big projects need more than one sprint. That’s where Recipes come in. Carefully designed combinations of consecutive sprints, lined up in the right order to take you from first idea to launch in weeks, not months.

The Power of Both

On their own, sprints deliver focus and speed. Combined as Recipes, they create a proven framework that ensures clarity, consistency, and momentum, setting a new standard for delivering digital projects.
01.

Kick-off Workshop

The Kick-off Workshop ensures that every project starts with clarity and momentum. In a focused half-day to full-day session we bring all stakeholders together around the same table and work through our proven framework. We define the scope, align on goals, and uncover the pains and gains of the target audience.

02.

Research Sprint

The Research Sprint turns assumptions into certainty. Over two weeks our CRO, SEO and performance specialists dig into the data to uncover what already works and what doesn’t. We combine this with market, competitor and keyword research to get a full picture of the landscape.

03.

Brand Sprint

The Brand Sprint defines how your business looks, feels and speaks. In two weeks we create a complete identity system that balances strategic positioning with creative execution. From logo and colors to tone of voice and messaging, we ensure that the brand reflects your values while connecting with your audience.

04.

Content Sprint

The Content Sprint provides the assets that make your brand tangible. In two weeks we create professional photography, video and copywriting that connect your identity with your audience. Every piece of content is designed to work across your website, campaigns and growth funnels.

05.

Design Sprint

The Design Sprint transforms strategy and brand into a working prototype that shows exactly how your digital experience will feel. In two weeks we map user journeys, design key interfaces in Figma, and validate them with user testing. For larger projects we run multiple Design Sprints, each focusing on a set of pages, flows, or components.

06.

Build Sprint

The Build Sprint is where design comes to life. Our developers translate prototypes into a fully functional, responsive website or platform. Each sprint covers a defined part of the project, such as core pages, CMS structures or API integrations. For most projects, multiple Build Sprints are stacked together to ensure every feature is implemented with care and tested thoroughly.

07.

Launch Sprint

The Launch Sprint ensures that your digital experience goes live without surprises. In the first week we prepare everything behind the scenes: implementing server-side tracking, executing an SEO migration (if applicable), and testing the platform across devices, browsers and screen sizes.

08.

Growth Sprint

The Growth Sprint is where we lay the groundwork for long-term growth. In two weeks our specialists set up the full growth stack: paid campaigns, SEO structures, CRO improvements and marketing automation. This sprint is not about short-term wins but about creating a scalable system that can be managed and optimized over time.

Ready to uplift your brand’s digital experience?