Sprints & Recipes

Launch Sprint

The moment everything comes together: tracking, SEO migration, testing, and a controlled launch with a full week of monitoring and fixes.

Sprints & Recipes

What is Sprints & Recipes™?

Clear Scope

Each sprint is focused on one specific outcome. No endless to-do lists,  just a defined scope and clear deliverables you can count on.

Fast Delivery

A sprint runs for two weeks, with our full team grooving in sync. By the end, you have something real and ready to use.

Stackable Impact

Sprints are building blocks. Stack them together into a recipe and you have a complete roadmap, from brand to launch to growth.
Sprint Intro

The Launch Sprint ensures that your digital experience goes live without surprises. In the first week, we prepare everything behind the scenes: implementing server-side tracking, executing an SEO migration (if applicable), and testing the platform across devices, browsers, and screen sizes.

Bugs are identified and resolved before launch. On Monday morning of the second week, we go live. This controlled timing gives us the entire week to monitor performance and quickly resolve any issues that appear. The result is a smooth, secure, and reliable launch that sets the foundation for growth.

Sprint Details

Launch Sprint

The moment everything comes together: tracking, SEO migration, testing, and a controlled launch with a full week of monitoring and fixes.

1

Week One Setup

We use the first week to prepare. Tracking is set up, SEO migration is executed if needed, and the platform is tested across devices, browsers and screen sizes. Bugs are fixed before the big moment.

2

Controlled Launch

On Monday morning of the second week, we go live. This timing gives us a clean cutover while ensuring the full team is available to monitor and respond.

3

Real-time Monitoring

After launch, we closely track performance, uptime, and analytics. Any issues that appear are addressed immediately, ensuring the experience remains stable.

4

Post-launch Fixes

The second week is dedicated to resolving minor bugs and optimizations so the platform feels polished from day one.

5

Training and Handover

We provide CMS training and documentation to ensure your team can manage and update the platform confidently after launch.

Sprints & Recipes™

Most website projects drift for months before the client sees real progress. The Sprints & Recipes™ framework is our answer to that. We break every engagement into focused two-week sprints, each with a single deliverable you approve before we move on. Stack them together and you get a Recipe: a complete, predictable roadmap to a launched and growing website.

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Discovery

Understand the business, the buyers, and what the site needs to do. A kick-off, data & competitor research and a clear brief before design kicks off.
Kick-off
Research Sprint
1-3 weeks

Design

Turn the brief into a validated blueprint. Brand, UX and pixel-perfect designs your team signs off on before development starts.
Brand Sprint
Design Sprint
2-6 weeks

Build

Ship your website fast with no-code. Clean code, fast performance, full integrations, and a CMS your marketing team can run from day one.
Build Sprint
Launch Sprint
4-8 weeks

Optimise

Launch is day one, but we're not done. A month of Optimise CRO is included, with ongoing experiments to keep conversion compounding.
SEO
AEO
CRO
Ongoing
4.7 / 50+ reviews

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Director at The Swim Hat Co