Design-led migrations with a dedicated SEO migration team
Our expertise started as a design studio, focused on building digital experiences that perform, scale, and last. As our clients grew, so did the complexity of their platforms. That’s why we built a dedicated SEO migration team alongside our designers and developers.
Today, we migrate websites and webshops with one clear goal: protect what already works while removing what limits growth. Every migration is engineered to preserve visibility, revenue, and operational continuity from day one.
Website and webshop migrations without risk
At Groove Digital, migrations are never treated as a purely technical exercise. We approach every website migration and webshop migration as a strategic operation where design, development, and search performance work together.
This allows us to migrate platforms to Webflow or Shopify without downtime, data loss, or ranking volatility. Traffic keeps flowing, campaigns keep running, and your business stays operational throughout the transition.
Preserve performance. Improve what holds you back.
Before any rebuild starts, our migration team maps your existing platform in detail. URL structures, redirects, metadata, content hierarchy, internal linking, and technical SEO are audited and documented upfront.
Only after that do we design and rebuild. Structural or visual changes are introduced only when they deliver measurable improvements in speed, conversion, or maintainability. This ensures your new platform performs better without sacrificing what already drives results.
Platform migrations built for business continuity
Whether you are migrating from WordPress, WooCommerce, Magento, Wix, Squarespace, or a custom CMS, our process is designed to protect ongoing operations.
Sales funnels remain intact. SEO equity is retained. Integrations continue to function. The outcome is not just a successful migration, but a future-proof digital platform that supports long-term growth.
For commerce-driven platforms, migrations to Shopify are handled by our dedicated Shopify team. For marketing-driven websites, we migrate to Webflow to unlock speed, flexibility, and team autonomy.
When a migration is the right move
A website or webshop migration is often triggered by growth. Scaling traffic, expanding product catalogs, increasing marketing complexity, or the need for faster iteration exposes the limits of legacy platforms.
We help you decide when a one-to-one migration is sufficient, when restructuring is required, and where improvements can be made safely without introducing risk. This strategic layer prevents costly rebuilds later.
One team. One process. No handoffs.
Groove Digital operates as a single integrated team. Strategy, design, development, SEO, and performance are aligned from the start.
This means no silos, no fragmented ownership, and no loss of context during migration. Everything is handled within one workflow, ensuring speed, accountability, and quality.
Explore our work to see how we’ve delivered complex migrations for growing brands, or learn more about our approach to understand how strategy and execution stay aligned. WooCommerce to Shopify migration for ABS Stuurapparaten.
Ready to migrate without losing what you’ve built?
If you’re planning a website redesign, platform switch, or replatforming project and want to protect rankings, data, and revenue, we should talk. Book a migration strategy call.