Case Study
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Webinar Production and Funnel setup for Castanea & The Hub Real Estate

Industry
Real Estate
Time to launch
2
Weeks
Introduction

Castanea Bedrijfsmakelaars, acting as the selling agent for The Hub Aalsmeer, was tasked with marketing 38 premium business units to entrepreneurs and investors. To achieve this ambitious sales goal, they partnered with Groove Digital to design and execute a strategy that would generate trust, attract qualified leads, and convert them into buyers.

Research

Branding

Content

A Webinar Designed to Convert

We scripted and produced a complete webinar for Castanea, built on a proven framework that educates, builds trust, and drives action. Delivered with professional visuals and structured storytelling, the webinar became the centerpiece of the funnel — a scalable asset that continues to convert leads automatically.

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Digital Experience

Growth & Performance

An Automated Funnel That Sold Out The Hub

We built a fully automated webinar funnel, connected to targeted campaigns on Facebook, Google, and LinkedIn. Retargeting flows nurtured prospects until they were ready to invest. This system delivered a steady stream of qualified leads — and within months, every unit at The Hub Aalsmeer was sold out.

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