Digital Experience for Winand

Our digital solution focuses on clarity, accessibility, and personal guidance, while integrating complex processes and custom functionality. The site is built from scratch using a flexible CMS, allowing the Winand team to manage content themselves without compromising the structure. Articles, blogs, and updates are logically categorized so that both consumers and healthcare professionals can navigate easily. We integrated audio as the “voice” of Winand, giving the platform a personal and guiding presence that makes scientific information feel approachable. For course registrations, we implemented a process where participants must meet specific requirements, designed to be intuitive and user-friendly for both registrants and the Winand team. Many pages and fields are conditional and appear only where relevant, but thanks to custom backend development, the Winand team can adjust these fields themselves without breaking the website’s structure. News and updates are easy to follow via the newsletter signup form, and the site is designed with a responsive layout for an optimal experience on desktop, tablet, and mobile. Navigation guides users in a personal and reliable way, while typography, colors, and iconography make complex science understandable and visually appealing. The renewed digital experience makes information easy to explore, increases user engagement, simplifies the course registration process, and positions Winand Weet Meer as a trusted source for microbiome science.