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High-end Podcast Series Production for Castanea
Castanea Bedrijfsmakelaars is a leading real estate agency specialized in commercial property. Known for their high-end positioning and market expertise, they wanted to take thought leadership to the next level. By producing their own podcast series, Castanea set out to position themselves as the number one authority in commercial real estate. The podcast not only strengthens their reputation but also gives their audience valuable education, directly from Castanea’s knowledge and experience.
Podcast Production That Builds Authority
In our Content Sprints we produce Castanea’s high-end podcast series. Each month we record, edit and publish new episodes that highlight their expertise in commercial real estate. Alongside the long-form episodes, we create short snippets tailored for social media — giving Castanea a steady stream of engaging, educational content that reinforces their position as a trusted authority.
A Digital Home for the Podcast
To make the podcast part of Castanea’s digital ecosystem, we developed a dedicated section on their website. This includes an overview page for all episodes and detail pages for each recording. Visitors can now explore, listen and share episodes directly from Castanea’s own platform, ensuring the podcast is not only accessible but also seamlessly tied to their brand experience.
Publishing and Promoting Across Channels
In our Growth Sprints we set up the publishing and promotion of the podcast across Instagram, LinkedIn, YouTube, Spotify and Apple Podcasts. Each new episode is distributed with tailored assets for each channel, ensuring maximum visibility and reach. By combining organic and paid distribution, the podcast consistently reaches the right audience and strengthens Castanea’s authority in commercial real estate.
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