Looking to expand your online presence across borders and languages? You've landed in the right place. Here's your roadmap to unlock the global potential of your website:

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Heres a breakdown of

1. Do you have International SEO Potential?
   • Check your current total & organic traffic from other countries and languages.
   • Check your site current organic search visibility from other countries.
   • Do a Keyword Research with the countries and languages you have already identified.
   • Identify the local search volume for the relevant keywords in each country & language.
2. Identify your International Web targeting.
   • Secure the ccTLDs for the countries with higher potential.
   • Create a custom alert in Google Analytics for the most important countries and languages.
   • Country Targeting vs. Language Targeting – Keep in mind that targeting each country is the ideal from an audience perspective, although it might not always be possible due to business, technical, and resources constraints.
3. How can you develop an Internationally targeted site?
   • Understand your international audiences' behavior and characteristics.
   • Identify and analyze your international industry and competitors.
   • Choose an International site structure based on your targeting and characteristics – examples of structures for country targeting (ccTLDs, Subdirectories, Subdomains) and language targeting (Subdomains, Subdirectories).
   • Localize your site content and structure – Customize elements like Title, Meta Description, Navigation, Headings, Texts, Images, Currency, Address, Phone, Time, Weather.
   • Make your International Web structure findable and easy to navigate.
   • Use the rel="alternate" hreflang="x" annotations for specifying language and country.
   • Use the meta content language.
   • Promote within your International community to earn local popularity.
   • Geolocate using the Geotargeting option of the main search engines Webmaster Tools.
   • Use a Local IP Address.
4. How can you measure your International SEO Process?
   • Track each of your International Web versions independently.
   • Make sure to create individual profiles in Google Webmaster Tools for the Webmaster tool of the targeted search engine and Google Analytics profiles for subdirectories and subdomains and properties for ccTLD.
   • Follow-Up with your International Search Visibility using tools like Moz, Advanced Web Rankings or Authority Labs.
   • From Moz to Advanced Web Rankings to Authority Labs, most of the SEO tools with rank tracking functionalities allow you to do it in international search engines.

Need assistance along the way? Shoot us a message, and we'll guide you through the process.